Visibility Marketing
Google Ads to reach relevant searches. Google Business Profile to strengthen your presence on Google and Maps.
Two services you can book independently.
Reach people searching for your services
I create, manage and optimize campaigns to show your service just when someone is already searching for it.
You want to generate opportunities without managing the campaigns yourself.
Strengthen your local presence
I optimize the information your business displays on Google and Maps so it is clear, consistent and easy to contact.
You have a store, office, studio or practice and need to strengthen local search visibility.
Before we begin
Scope, investment and getting started.
Yes. Google Ads is my main service and can be booked independently. You do not need to add Google Business Profile or Coaching.
No. Advertising spend is paid directly to Google and my strategy, management and optimization fee is paid separately.
Yes. You need a website to run Google Ads campaigns. A website is not required to optimize or create your Google Business Profile, although having one is better.
Yes. The Google account, its data and the business assets belong to the client.
Google Ads (SEM) are paid ads that allow your website to appear quickly among the first results. Organic results (SEO) are free and depend on Google considering your website relevant to a search. They can be developed through a separate strategy.
Google Ads lets you appear through paid campaigns for relevant searches. Google Business Profile organizes your local presence and the information displayed on Google and Maps.
Yes, optionally. Coaching can also be booked independently and is never a required part of a Marketing service.
You can compare scope and pricing on the Plans page. If you are still unsure, briefly tell me about your situation and I will guide you toward the next step that makes the most sense.
We first talk about the business, the objective and the current challenge. With that context, we define the right service and scope before moving forward.
